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13/03/2026 | Staff Agenzia
Porto Cervo prepares for a record-breaking 2026
Porto Cervo is thinking big for the upcoming summer season in Sardinia, an island of endless surprises, flavors, colors, and a thousand-year history. In the words of Mario Ferraro, CEO of Smeralda Holding, one senses the calm confidence of someone who knows the route and is already observing the first arrivals. 'Business on the books for 2026, that is, confirmed bookings, is 40% higher than the same period last year. And this year we performed better than the French Riviera, the Amalfi Coast, and other destinations we compete with.' Behind that seemingly technical percentage lies the snapshot of a profound change: the Costa Smeralda® is no longer just a summer tourism legend, but a living laboratory of hospitality, vision, and innovation. Smeralda Holding's New Direction Since the Qatari sovereign wealth fund took control of the group, Smeralda Holding has embarked on a journey of evolution that blends heritage and modernity, enhancing its history through global tools and partnerships. The four Sardegna Resorts properties—true icons of Mediterranean hospitality—are now the heart of a strategy that speaks to the entire world. Once entrusted to a single operator, distribution has been diversified thanks to the entry of two LVMH group brands: Belmond and Cheval Blanc. This move has expanded the distribution capacity, but also the symbolic power of the destination, projecting it into the international circuit of experiential luxury.
